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World of
Well-being
CLIENT
Journey
It’s simple science: When you share a goal, you’re more likely to achieve it. Our World of Well-Being (WOW) site helps AbbVie employees around the world commit to a well-being goal and share their progress toward it.
In 2018 more than 6,200 employees in 69 countries registered with WOW, and thousands more came to the site to learn about five key aspects of well-being. The site helps them select a healthy habit to try for 30 days and gives them a place to track their progress and share their story.
69
Countries6,200+
ParticipantsWOW participants find (and give) support to colleagues around the world, building connections and friendships as they cheer on their colleagues’ commitments to being healthier. Lives change. People grow.
1,932
Users committed to a challenge1,511
Stories sharedFrom one 2018 winner: “AbbVie WOW not only encouraged me to participate in a challenge but also to take a look at my colleagues in other countries, their ways of becoming more happy and healthy. I am so inspired by everybody who participated and left their comfort zone in order to make changes!”
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