Genentech

COVID-19
E-mail Campaign

Summary

Many companies are dealing with updates to their current benefits in response to the COVID-19 Crisis. Genentech is one of those companies, but they’re also unique because they are at the forefront of manufacturing COVID tests. They needed to show immediate support to their employees during a time when things are changing nearly every 24 hours.

Challenge

  • Provide immediate information about employee benefits updates related to COVID-19.
  • Provide mental health support during a time when many employees are feeling anxious, dealing with a work from home transition and are socially isolated.
  • Introduce new resources (like free online exercise classes) as a response to the COVID-19 Crisis.
  • Reinforce the message that Genentech has your back during this difficult time.

Solutions

  • A rapid-fire email series focused on providing relevant and timely content, during a time when employees are craving information.
  • Direct links to new benefits, like free online exercise classes and mindfulness apps so that employees can quickly get connected to these resources.
  • Positive messaging, because everyone can use a dose of optimism during this time.

Memorial Sloan Kettering
Nestlé

Let’s Be Partners

If you’re ready to change how your people use their benefits, experience company culture, and take actions that drive success at work and in life, we’re ready to help. Together, we can raise the bar on your employee communication and produce measurable results so that you can grow and thrive.

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