Alliance Data
Ethics Brand
Summary
By taking the “corporate speak” out of ethics and communicating it in a friendly and authentic way, we were able to help employees see the value of doing what’s right. And they learned what to do when the situation arises.
Challenge
- Make ethics more relatable and less boring/legalistic
- Help employees know the right way to respond to typical situations in the workplace
- Make reporting ethical violations easier and acceptable
Solutions
- The friendly “Spot On Ethics” brand
- Intranet page with relevant and timely content to make situations more authentic
- Launch campaign using a variety of tactics to bring this to the forefront:
- Environmental signage
- Onsite activities
- T-shirts
- Graphic email series
- Video series
Results
- Nearly 1,000 employees participated in the online “scavenger hunt” on Inview to earn recognition points
- Over 66% open rate for launch and reminder graphic emails sent to associates (including 7% click rate to the ethics web content)
- High satisfaction and positive feedback on the brand and launch-week activities
1,000
EMPLOYEES PARTICIPATED IN SCAVENGER HUNT
66%
OPEN RATE FOR LAUNCH AND REMINDER EMAILS
Cisco
American Express
