American Express
Wellness Calendar
Summary
Sometimes old-school print is the right solution to make an impact with communication that is useful, relevant and lasting.
Challenge
- Educate employees on Amex benefits
- Reinforce the feeling of the American Express community
- Encourage a sentiment that American Express values the well-being of employees
- Enhance the belief that American Express offers the tools to live a healthy life
Solutions
The “AMEXtraordinary: Benefits Beyond Ordinary” branded calendar communicated the incredible value of Amex benefits. The personal employee testimonies reinforced the idea that these benefits touch people’s lives in unique ways.
Results
- 94% of survey respondents agreed or strongly agreed with the statement “the calendar is a good resource for information and contact for American Express employee benefits.”
- 97% of survey respondents agreed or strongly agreed with the statement “I believe that American Express values my well-being and offers me the tools I need to live a healthy life.”
- 78% of respondents visited at least one website featured in the calendar.
78%
VISITED A SITE FROM THE CALENDAR
97%
AGREE THAT AMERICAN EXPRESS OFFERS TOOLS TO LIVE A HEALTHY LIFE
Alliance Data
REI CO-OP
