Michaels

Branding

Summary

Strong, thoughtful branding plays a key role in creating an identity and driving value perception for employees.

Challenge

  • Have a simple, clear identity for benefits communication
  • Help a unique workforce pay attention and recall messaging

Solutions

Craft a clear, minimalistic brand that plays off of Michaels’ external brand which communicates the company’s upbeat spirit

Results

  • Consistent branding ensured that benefits-specific communication was easily identifiable.
  • Brand has been expanded and used across all areas of internal communication.

BRAND EXPANDED
ACROSS ALL AREAS
REI CO-OP
Unum

Let’s Be Partners

If you’re ready to change how your people use their benefits, experience company culture, and take actions that drive success at work and in life, we’re ready to help. Together, we can raise the bar on your employee communication and produce measurable results so that you can grow and thrive.

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