A data company with purpose

The world is changing by the minute. Disruptive technologies are reshaping the business and social landscape – and creating unparalleled opportunities for companies like Alliance Data. We are thriving in this age of disruption, because we are innovative, smart, trusted, responsible, inclusive and generous. We are a data company with purpose.

How does a data company make the world better?

We listen.
As part of our partnership with Texas Trees, 45 associates planted 25 trees in Plano, Texas.

Listening closely to our clients. Digging deeper to understand their goals and challenges. Collaborating with them on innovative solutions. These are critical to our business success – and guide our approach to community relationships.

When our partners at Texas Trees Foundation told us about rising temperatures in Dallas – and the associated effects on public health, infrastructure and the local economy – we listened. Then we funded a comprehensive urban heat island study to learn more.

The findings: Dallas is the second-fastest warming U.S. city, behind Phoenix. More than one-third of it is covered in pavement and buildings, which contribute significantly to the urban heat island effect, driving up temps 15°F compared to rural areas. The data also supported evidence that trees and green spaces help mitigate rising temperatures, improve community health and offset carbon emissions.

With extreme heat also comes economic disruption. As we saw in summer 2017, high temperatures can force airlines to cancel flights and cause rolling blackouts. Disruption can also take a heavy toll on health, especially when asthma cases spike and children end up in hospital emergency rooms.

Our response: help Texas Trees Foundation get the message out to decision makers – through video, television and radio interviews, newspaper articles and blogs and social media.

We also planted 40 mature trees in the Dallas Farmers Market, in the heart of the heat island. Another group helped transform a park and walking path. Plans are underway for more plantings throughout Dallas and expansion of the program across North Texas.

What started as a conversation has blossomed into a movement aimed at making our urban spaces cooler, greener and healthier.