• Making data actionable

  • Using technology to save lives

  • Strengthening our clients’ brands

Who We Are

Harnessing the power of data to deliver business results

You might not know our name, but you’ve seen what we do. Alliance Data is the engine behind loyalty and marketing campaigns for more than 1,000 consumer-facing companies worldwide across all industries: retail, travel, pharmaceutical, financial services, auto, and more.

In its own unique way, each of our three businesses better connects consumers with the brands they already love. And, we don’t do it through guesswork. We truly understand millions of individual consumers and their habits through our data analysis expertise. We understand where people like to shop, what device they like to use, the time of day they prefer to shop, what they’re shopping for, and the specific message that will interest them in a purchase.

That data-driven insight enables us to build dynamic and creative loyalty marketing programs and strengthen and deepen relationships between our clients and their customers. In today’s changing-by-the-minute digital landscape, that’s more crucial than ever.

Our Businesses

At Alliance Data’s card services business, we know 40 million consumers. How? They carry one (or more) of our clients’ branded credit cards, either in their wallet or on their mobile device. We manage more than 160 branded credit programs — private label, co-brand, and commercial — for the world’s most recognizable brands.

So, what does that mean exactly? When you use your Wayfair, Pottery Barn, J. Crew, or Ulta Beauty credit card (just to name a few), that’s us. We capture transactional data, then use it to better understand consumer behavior and strengthen the ties between our clients and their customers. We also talk directly to consumers, providing outstanding and industry-leading customer care as part of the branded credit program. This combination translates to highly effective, multi-channel marketing communications for our clients. We also create incentives that drive sales, engage cardholders, and foster long-term brand loyalty. It’s how we support our Know more. Sell more.® promise, each and every day.

To learn more about our Know more. Sell more.® promise, visit: https://knowmoresellmore.com.


Epsilon is a next generation marketing agency. We take a unique approach to managing the entire customer marketing lifecycle, as well as some of the world’s largest consumer databases for Fortune 1000 companies. By harnessing the power of rich data, world-leading technologies, creativity, and transformative ideas, our teams create multi-channel, tailored marketing solutions for our clients.

We play across every industry, from automotive and telecommunications to healthcare, travel, and entertainment. Our clients include nine of the top 10 banks, eight of the top 10 retailers, the 10 largest pharmaceutical companies, and the largest automakers.

With the science fueled by our Conversant business, a global leader in cross-device matching technology and user-to-device accuracy, we’re able to connect our clients and brands to 263 million consumers across computers, smartphones, tablets, and connected TVs.

Technology + Creative = Epsilon, the #1-ranked U.S. agency across all disciplines by Ad Age five years in a row.


LoyaltyOne is an expert in creating coalition loyalty programs and stand-alone loyalty rewards. We built our expertise through one of the most successful coalition loyalty programs on the planet — Canada’s AIR MILES® Reward Program. We bring together your grocer, your pharmacy, your gas station, and other retailers under one coalition loyalty program, which allows consumers to earn points and rewards for their everyday purchases. With approximately two-thirds of Canadian households actively participating, the AIR MILES Reward Program has been named one of the most influential brands in Canada.

We’ve also helped grow Latin America’s largest and fastest growing coalition program, dotz. Under our leadership, dotz has evolved into a full-scale retail coalition, partnering with some of Brazil’s top brands and more than 14 million collectors to date.

Finally, Netherlands-based BrandLoyalty transforms casual shoppers into loyal customers through tailor-made, stand-alone loyalty programs. These programs are designed to generate immediate changes in consumer behavior and are offered through leading grocers around the world.

Our Leaders

Ed Heffernan / President & CEO, Alliance Data

Ed Heffernan has been responsible for growing Alliance Data into an S&P 500 and Fortune 500 company that has ranked in the top 2% of corporations in terms of shareholder return since he led its initial public offering in 2001. He joined Alliance Data in May 1998 as vice president of mergers and acquisitions, after holding similar positions with First Data and Citicorp, and in corporate finance with CS First Boston (now Credit Suisse). In 2000, he assumed the position of Executive Vice President and Chief Financial Officer for Alliance Data. His promotion to President and CEO in 2009 occurred in the midst of the Great Recession, a period during which he not only guided the company through the economic storm but delivered growth despite the macroeconomic downturn. Ed is the architect of the Company’s unique business model, which, through its three businesses, offers a full suite of data-driven, targeted marketing solutions through three primary lines of business balanced to navigate through economic cycles, delivering consistent strong financial performance.

As he continues to grow the business, Ed is also committed to continuously raising the company’s corporate responsibility goals, with the belief that Alliance Data must deliver beyond financial performance to maintain its reputation as a responsible corporate citizen. He is a champion of the Company’s corporate giving efforts. An active community advocate for children’s health and education, Ed serves on the board of directors for Children’s Health System of Texas. He is also a member of the board and Long-Range Planning Committee of the Shelton School, a Dallas private school for children with learning differences. He supports the Plano Independent School District (PISD) Foundation in the North Texas area, and is a member of the PISD CEO Council. Additionally, Ed serves as a trustee for campus affairs at Wesleyan University and is a member of the Board of Overseers for Columbia Business School. He holds a bachelor’s degree in Mathematics and Economics from Wesleyan University and an MBA from Columbia Business School. Ed is married with two children.

1% Alliance Data has ranked in the top 1% of companies in terms of shareholder return under Ed’s leadership.

1 MBA from Columbia Business School.

All About Alliance Data

A Few of Our Clients

American Express

Pottery Barn